Taylor Swift is a Pop artist and her songs are mainly based about relationships. Her album cover for 'RED' is a picture of her with red lipstick, this emphasises on the fact that her album is called 'RED', also the red is on her lips which used for kissing when someone is in a relationship this shows her album is aimed at a female audience.
The font of the album title is in red and white which is expected as her album is called that colour and the font is in a simple, easy to read font which is normal and does look kind of mainstream as it looks to be a common font which shows that her album doesn't have to be filled with fancy fonts and sparkly images, it can be a normal image of the artist and a simple font because it still looks really good and would attract her female audience.
In the front cover she is placed on the right side of the frame and the shot used in this image is a mid shot/close up. This shot of her shows only her in the set which a blurred background and the fact that the background is blurred makes her, the artist stand out to make sure all the attention is only on her.
This grabs the attention of young girls because of the fact its clearly an album for them and they would see from the image and the red lipstick its for them that would buy this album.
Also, the way she is positioned in the frame shows that this is clearly professional photography which looks very well done as her pose is something that a model would do and this symbolises that she is selling herself as an artist but also a fashion idol because of the fact the mise en scene in her make-up is specifically chosen to interlink with the set designs such as her red lipstick.
CD - Design, Changes, Font & Colour
The design on the CD is very simple as it is a white background with thick red lines filling half the CD, the font is on the other half of the CD in red and is the same font as the front cover which shows that the album is in a very formal and easy to read font just like her name and her album's title in the front cover.
Keeping it simple has proven to be successful as the design looks very good and professional and yet again Taylor Swift has proved that she doesn't need to over fill it with useless decorations.
Back Cover - Framing, Artist's Image, Track list, Colour & Font
The back cover has the same red lines design just like the on the CD except now Taylor Swift is in a different pose and is now more towards the top right side of the frame rather than the the whole right side.
On the left side and some of the top part of the middle is the album track list and just the song title is in white including the featuring artists who are on some of her songs which is used to make the actual song title stand out from the red lines, this is used to grab the audiences attention.
However, the album name is still red and the artist's name has gone back to white. This represents the same colours is used being used throughput the digipak because it makes it look like all the images is linked which adds a effect to it.
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