Ariana Grande is a Pop artist and her songs are mainly based about love or relationships. Her album cover for 'Yours Truly' is in black and white but the font of the actual album name is in pink and is feminine as it looks to be hand written which shows that her album is aimed at a female audience.
In the front cover she is placed in the middle under her name and the shot used in this image is a mid shot. This shot of her shows only her in the set which nothing in the background and the fact that image is in black and white makes it stand out from other pop digipaks as they normally bright coloured.
In the mid shot of her, you can see that there is light reflecting on her which makes her stand out from the dark background, this grabs the attention of young girls who would buy this album.
Also, the way she is positioned in the frame shows that this is clearly professional photography which looks very well done and creative as her body language is in a pose that a model would do and this symbolises that she is selling herself as an artist but also a fashion idol because of the fact the mise en scene in her clothing is specifically chosen to interlink with the set designs.
CD - Design, Changes, Font & Colour
The design on the CD is very simple as it the background colour is in black just like her front cover but what has changed is the font of the her and the album's name. This time the album is in a very formal and easy to read font just like her name in the front cover but her name on the CD is now changed to more of a hand written, classical font.
The changes made to the font on the CD shows that the she likes to change it up a bit to be different. On other CD covers the font is usually the same in the front cover but on this CD cover it is almost as she has swapped the font design for a different look, this can be a unique selling point because this rarely happens in Pop digipaks and her audience would like it as it something new.
Back Cover - Framing, Artist's Image, Track list, Colour & Font
The back cover is just like the front cover except now Ariana Grande is in a different pose and is now more towards the left side of the frame rather than the middle.
On the right side of the cover there is the album track list and just the song title is in pink which is used to make the actual song title stand out from the black and white, this is used to grab the audiences attention.
However, the rest of the words except for also the album name is white including the featuring artists who are on some of her songs. This is also used to stand out from mainly the black to make the other artists stand out so the audience may recognise the other artists and the may like them for before.
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