Q1: How and to what extent have the outcomes of your research findings influenced (impacted) on your initial creative thoughts and specific planning decisions?

Q1: How and to what extent have the outcomes of your research findings influenced (impacted) on your initial creative thoughts and specific planning decisions?

My music video is in the Pop genre, so my main focus was looking at and analysing pop songs in order to see the generic conventions of pop songs. When I was analysing I used Goodwin's theory to help me go in depth in my research, this allowed me to see the characteristics of pop music videos differently by looking at the type of the video such as if its narrative based or performance based or concept based videos, also I talked about the genre characteristics and the relationship between the lyrics and visuals. 

For my research I looked at popular pop songs to see the generic conventions and what I noticed was that the type of music video it was, whether it was a narrative based video or concept based video. Looking and analysing these types of videos helped expand my knowledge on pop videos as it allowed me to see what you would see in a pop video. From my research, when I was analysing the pop songs I noticed the common camera angles which were long shots, mid shots and close ups. These 3 camera angles were the most used throughout the different pop videos. This helped me in the sense that if this used a lot, I should implement this in my music video as it makes the music video look better and due to the fact it's very successful when used in pop videos. In Ariana Grande's video called 'Baby I' these camera angles were used for specific reasons, such as the close ups, mid shots and long shots of Ariana Grande singing and dancing towards the audience showed that she is the lead role in this video and is therefore the main singer for this song. From seeing how big of an impact theses camera angles are in pop videos has made me more aware in using them in my music video. In Carly Rae Jepsen's music video the camera angles were used for the same purpose such as the close ups and long shots of CR Jepsen singing into the microphone shows the audience that she is the lead role in this group and is therefore the main singer for this song. After seeing these camera angles commonly used it tells me that I should therefore use them in my music video.

From analysing two different pop songs i found out that in the Pop industry of music they are really mainstream in having a love story or some kind of relationship with a boy and a girl. But on the other hand in the Dance Pop industry of music, tend to be concept based videos to show the dance routines boys and girls have. This expanded my knowledge in pop music videos and help plan the type of video of my music video. Because of the fact that my song is half sad and half upbeat I am still considering in what type to use that will fit best for me. As it stands I am leaning more towards the narrative based video for my video because of the fact my song can have a story behind it and it would fit in with the concept of the song. Although I am also considering to do a mix with narrative and performance based video from what saw from Carly Rae Jepsen's music video of 'Call Me Maybe' it worked out really good. I believe I can do something like that for my music video because of the fact we have a female lead singer and a story behind the song.

My audience research allowed me to see what people expect from a pop music video. This was one of the big questions as it was something I needed to find out and do right for my music video. From the response people expect to see a narrative in the video and seeing the main artist or lead singer frequently throughout the music video. This helped me with the conclusion of doing a narrative in my video as it is something a lot of people see. I also wanted to know what people wanted to see in my music video by letting them hear my song and seeing what comes to their mind after they have heard it. The common response I got was a love story between a boy and a girl who are really into each other. From hearing this it made me realise that I should try implement a narrative based video and have the relationship of a boy and a girl as the story of the video. A suggestion I got from the audience was to do a break up story because according to them that will link better with our song and could potentially make the video better.