Ideas for Preliminary Tasks

Ideas:

Song one (slow)

*Mystery
*Murder scene
*Camera
*Pool
*Seductive
*Smoking
*Stroking
*Note pad
*Taking pictures
*Close up
*Jumpy cuts
*Illusion

Song two (fast)
*Chase
*Superhero vs Villain
*Car chase
*Police
*Band
*Drugs
*Rush
*Running chase
*Fast movement
*Obsession
*Bored
*Gradually going mentally unstable

What we plan to include:
Illusions, Mental state changing, Illness, Pills, Glass, Extreme editing to show mental state, Showing before and after - picture as a child with make up or blood running down his or her face to show how he or she changed.

Preliminary task brief:
Working in your production groups you are to produce two audio-visual.

Our idea for our task, was to create an illusion effect for both the slow and fast music, here is an example from musicians Trey Songz music video 'Can't be friends'.

Goodwin's Music Video Analysis - Leona Lewis - Better In Time

Genre Characteristics:

In this music video called 'Better In time' by 'Leona Lewis' the key characteristics is the stage performance along with concept elements in her video. She is in the 'Pop' genre of music but not the common category of that genre, she is not like the usual american pop artist, she is a British artist and has her own style involved in her songs and music videos such as with her the videos are not 'cheesy' but more sophisticated. In this music video it does not follow the generic conventions that are stated by Goodwin which are that all pop music videos have the same characteristics. Usually Pop videos tend to be mostly narrative because the song with usually about a story which is then produced onto the music video and they also tend to performance based videos like this video where you see the artists singing throughout the video in a variety of shots like mid shots and close ups. In 'Better In Time' the set is dressing room of her video/photo shoot and the video is portrayed behind the scenes but is really filming her sing while she is getting ready by getting her make up done or her hair for example. It's also based on the set of the video/photo shoot where she is all 'dolled' up and is in a really nice dress which shows her class and not what normal teenage pop artist would wear.

Relationship Between Lyrics and Visuals:

In this music video there is a very strong contradicting relationship between the lyrics and visuals in the song. For example in her lyrics she sings "Since there's no more you and me (no more you and me), It's time I let you go so I can be free", from reading her lyrics this song is about moving on from a break up and so when she sings this verse in her music video, she is in a movie set acting which means there is no real link with the visual being about a break up. The shots used in this verse was tracking shot of her walking towards a window and then turning and walking next to it and other shot used for this verse was a extreme mid shot. This shows her emotion whilst she was looking directly at the camera to try and engage with the audience due to the meaning in the verse. Furthermore, the chorus of the song goes like this "Thought I couldn't live without you, It's gonna hurt when it heals too, ooh yeah, (It'll all get better in time), And even though I really love you, I'm gonna smile cause I deserve to, It'll all get better in time." Throughout the song there a variety of shots used during her sing the chorus such as close ups, long shots, mid shots, etc. If the is song is about moving on from a break up it should her being happy and in a friendly and live atmosphere but the video shows her in a set either getting ready or on set acting. From this, I noticed that the lyrics and the visuals don't have a relationship between them but it does go well with what she'd done by showing that she is moving on with her life career wise rather than her personal life and this what the video is trying to show.

Relationship Between Music and Visuals:

There is a very strong relationship between the music and visuals in a illustrative way. This is shown by the shots used in the music video. For example, the long shot in the video zooming in to a close up of her allowed us the audience to only focus on her which shows that she is the lead in the music video as all the attention is on her. This is also supported in the video by casting her as the main female lead on the movie set and when she has lots of people doing her hair & make up for her. This is all shown in the music video in a variety of shots such as mid shots, tracking shots, close ups, etc and this tells us that she is the main singer of this song because of the fact all shots used are on her and nothing else.

Demands of the Record Label:

Goodwin’s theory highlights the fact that in order to meet the demands of the record label close up shots need to be used in order to introduce the artist or the background to the audience. For example the frequent extreme mid shots used of Leona Lewis in her white dress and when she is in black and white to make audience know that she is the lead singer and the main artist of this video.

The fact there are a lot of camera shots used to show the artist like long shots, mid shots and close ups, tells the audience and the record label the artist who is performing is portraying the lead role and also the different props and costumes used on the artist in different parts of the video tells us that she is showing us a different side to her. For example one minute she's in her black jogging bottoms & top in black and white which is a key effect as it doesn't grab your attention but then out of no where she is all dressed up with make up and her hair done in colour with a black background to brings all eyes on her and this is how she sells her self for the record label. This is her way of showing that she wants the audience and the record label to know the difference of a normal person and a famous artist. She has done this extremely well as when she is all 'dolled' up she grabs the audiences attention because now she is in colour and standing out in the frame it tells the record label that she is the main performer.

Notion of Looking & Particularly Voyeuristic Treatment of the Female Body:

In this video there isn't any feel to the notion of looking and the voyeuristic treatment of the female body. As the lead singer Leona Lewis wears clothes that doesn't allow the audience to see a lot of her legs and other parts of the body to the full length. She shows class in this video which is done by wearing long dresses that cover her main body except her arms and this is her way of portraying herself to the audience, she doesn't wear anything that can make her look like a 'sex symbol' so she wears clothes that sophisticated 'women' will wear. This is part of how she is different to other artists who are in the same music genre.


Intertextual References:

There are no intertextual references in the music video. This could mainly be due to the fact that the artist may want the audience to completely focus on her song, music video and image and not something else.

Change in image if our artist

After analysing music videos that are in the same genre of our artist, I realised that I went off track and did my research on artists that were completely different to ours even though they are in the same genre. I believe that I just got confused with the pop genre and thought our group wanted to portray our artist like; Taylor Swift, Ariana Grande and Selena Gomez. However after having a group discussion we came to realisation that we wanted to portray our artist as a mature, well mannered, sophisticated young women. More like artists such as; Adele and Leona Lewis. Who are also British female singers.

Goodwin's Music Video Analysis - Ariana Grande - Baby I

Genre Characteristics:

In this music video called 'Baby I' by 'Ariana Grande' the key characteristics is stage performance/dance performance in their video. The 'Dance Pop' genre is very popular in the 'Pop' industry of music. As these types of music videos tend to be concept based videos to show the dance routines boys and girls have. In this music video particularly you see the lead singer dance with her dance crew or the background dancers a lot throughout the video. The long shot is used mainly to identify and show the dance routines and it also helps show the audience the lead singer dance with background dancers. The long establishes the artist as the lead singer and the main dancer.

Another characteristic in the '(Dance) Pop' genre is the dance routine in the video. The mid shots, long shots and the medium close ups all demonstrate the dance routines in this video. All these shots back up why dance routines is a another characteristic as they introduce the dancers to the audience, showing the audience the dancers with mid shots, long shots and the medium 
close ups establishes them as members of the group.


Relationship Between Lyrics and Visuals:

In this music video called 'Baby I' there is a very strong contradicting relationship between the lyrics and visuals in the song. For example in the beginning of the song the lead singer says "Baby I got love for thee so deep inside of me, I don’t know where to start, I love you more than anything, But the words cant even touch what’s in my heart", following from that in a mid shot you see the lead singer dancing on the road along with other shots like her singing in a close up towards the camera. The lead singer then sings “When I try to explain it I be sounding insane, Words don’t ever come out right” followed by another long shot of her on a car sitting and again a mid shot of her dancing and so on.

Relationship Between Music and Visuals:

There is a very strong relationship between the music and visuals in a illistrative way. For example in the Close Ups, Mid Shots and Long Shots of Ariana Grande singing and dancing towards the audience which shows that she is the lead role in this video and is therefore the main singer for this song. The long shots of the whole group showing the dancers in the background highlights that they have a their role in the group which would make the audience see that they are the dancers who dance to the beat and with the lead singer, making the video seem more live and like a modern 'Pop' video.


Demands of the Record Label:


Goodwin’s theory highlights the fact that in order to meet the demands of the record label close up shots need to be used in order to introduce the band or background dancers to the audience. For example the frequent close ups of Ariana Grande at the top of the building or in front of the dancers is used in this 'Pop' video to show that she is the lead singer. 

The fact there are a lot of camera shots used to introduce the dancers like long shots, mid shots and close ups, shows the audience and the record label the dancers performing have their own specified roles which are important even though they are not main performer, but this gives them their own space and their own image. Which allows them to take advantage of the shots by creating an image that would represent them in the video which would be in this case, the modern 'Swag', in other words the latest trends at the moment like 'Snap Back Caps' and the boys wearing colourful baggy shorts. Therefore, wearing the latest trends which would make other dancers everywhere know how to look for the part.

Notion of Looking & Particularly Voyeuristic Treatment of the Female Body:

There is that feel to the notion of looking and the voyeuristic treatment of the female body in this music video. As the lead singer Ariana Grande wears clothes that allows the audience to see a lot of her legs and arms to the full length. For example in the long shot you will see her whole body and she will be wearing a short dress or a shot skirt, which brings out that that 'Sexy' image on the female body.Grabbing the male audience in due her showing parts of her body which creates a sense of seduction.

Intertextual References:

There are no intertextual references in the music video. This could mainly be due to the fact that the artist may want the audience to completely focus on her song, music video and image and not something else.

Whether the Video is Primarily Performance Based, Narrative Based or Concept Based and How Elements of Each is Used in it:

In this music video, 'Baby I' by  I would it's concept based because of the fact that there no bands and no narrative story line. In this video you see the lead singer sing and dance throughout the whole video. Also, there are many shots like the long shot and mid shots of the dancers in the background performing. Which due to the long shots and mid shots allows the audience see them performing which shows the concept side of the video. Also, it was live and up beat music video because of the song so this made it clear that the music video was going to be concept based as that was the only and best option.

Goodwin's Music Video Analysis - Carly Rae Jepsen - Call Me Maybe

Genre Characteristics:

In this music video called 'Call Me Maybe' by 'Carly Rae Jepsen' the key characteristics is a boy/girl relationship. In the 'Pop' industry of music they are really mainstream in having a love story or some kind of relationship with a boy and a girl. In this video it starts of with mid shots of both the boy and girl, and the fact that you see Carly Rae Jepsen singing straight from the beginning introduces the audience to the setting of the song. Audiences will know straight away that is a pop song due to the video showing a relationship between a boy and a girl. This is used very commonly and is the narrative part of the video that links in well with the song because of the lyrics. 

Another characteristic is that in 'Pop' videos you will most likely see performances of the bands that come in and out of shots. This music video backs that by introducing the band with close ups of the members and them playing their instruments in and around the video, also shots like mid shots and long shots are introduced as well to show the members playing their instruments throughout the video every now and again. The close up shots is used very often on the lead singer (Carly Rae Jepsen) a lot in this video with the band in the background and this reminds the audience that this is a 'Pop' video and that 'Pop' videos do use half narrative and half performance based videos a lot which shows the common characteristics of the 'Pop' genre.

Another characteristic in the 'Pop' genre is the location of the video. In this video the band are performing in a garage. This is a very common place to shoot a music video and is common for two genres, one which is 'Rock' and the other genre being 'Pop'. The long shot is also used a lot throughout the middle to the end of the video showing the garage with the band and CR Jepsen inside performing. This shows that a lot of 'Pop' videos are mainstream but yet are still very popular and still grabs the audience's attention

Relationship Between Lyrics and Visuals:

In this music video called 'Call Me Maybe' there is a very strong illustrative relationship between the lyrics and visuals in the song. For example near the opening of the song CR Jepsen says "Your stare was holdin', Ripped jeans, skin was showin'" which was followed by mid shot that was also at the same time panning to the left of the boy showing his body (skin) who was also indeed wearing navy jeans.

Another example of a very strong illustrative relationship between the lyrics and visuals in the song was at the end of the video where the lead singer CR Jepsen is singing towards the boy and then says "So call me, maybe?". Followed from that line, you see a mid shot of the boy next to one of the band members who gives a small piece of paper to him with his number on it saying 'Call Me'. This shows the contradiction of the lyrics and the visuals in the song. 

Relationship Between Music and Visuals:

There is a very strong relationship between the music and visuals in a illustrative way. For example in the Close Ups and Long Shots of CR Jepsen singing into the microphone shows the audience that she is the lead role in this group and is therefore the main singer for this song. The long shots of the whole group showing the band in the background highlights that they have a their role in the group which would make the audience see that they are the band who provide the background music or instrumental of the song.

Also, seeing Close Ups and Mid Shots of each member of the band playing their own specified instrument highlights the fact that they know their roles in the group such as a member could show they are the one playing the guitar. 

Demands of the Record Label:

Goodwin’s theory highlights the fact that in order to meet the demands of the record label close up shots need to be used in order to introduce the band to the audience. For example the medium/close ups of CR Jepsen in front of her band is used in this 'Pop' video to show that she is the lead singer. 

The fact there are a lot of camera shots used to introduce the band like mid shots and close ups, shows the audience and the record label the band performing on their instruments, giving them their own space and image. Which allows them to take advantage of the shots by creating an image that would represent them in the video. Such as in this video on of the guitarist and the keyboardist are both wearing either black or grey hats as they know it will show to the audience how they feel on how they want to be represented. Therefore, setting trends to other band members in different bands on how to look for the part.

Notion of Looking & Particularly Voyeuristic Treatment of the Female Body:

There is that feel to the notion of looking and the voyeuristic treatment of the female body in this music video. As the lead singer CR Jepsen tries to look 'Sexy' when she's cleaning a car as she does it in a very sexual manner. Even though this is a 'Pop' video for teenage girls mainly, you do see mid shots of CR Jepsen laying on the bonnet of the car trying to seduce the boy she likes which gives off a vibe to the audience that if you're a girl you should use your body to grab a boys attention. But CR Jepsen uses this in a way that you shouldn't go over the top as she is not naked. She's doing it in a way for girls to do it like her.

Intertextual References:

There is some intertextual references in this video towards other 'Pop' music videos. The only link in this video compared to other videos in the same genre is the relationship of a boy and a girl. It's either one want to impress the other one or is in a love with them. But they're still the same as it involves both of the parties every time. This video demonstrates that one is impressing the other one in order for them to either notice them or go out with them.

Whether the Video is Primarily Performance Based, Narrative Based or Concept Based and How Elements of Each is Used in it:

Particularly in this music video, 'Call Me Maybe' by Carly Rae Jepsen I would it's half performance based and half narrative based. The reason being there are many shots like the long shot and mid shots of the whole band performing. Which due to the long shots and mid shots you see them playing on their instruments which shows the performance side of the video.

Furthermore, there is a story behind this song, the story being a girl has a crush in a boy and she does stuff to get him to notice her. But because you see her acting in the video but then seeing her with her band singing it tells us that this video is not primarily based on only one type of a music video. Also, due to some of the lyrics linking in with story, for example linking back to when CR Jepsen says "Your stare was holdin', Ripped jeans, skin was showin'" and seeing that in the video emphasizes that teenage girls are weak when it comes to someone they like. Therefore, because there is a narrative in the background and performances of the band in the music video, this means that it based on two of the three types. Those types being performance and narrative based videos.

Brand New Day Lyrics

Hmmmm, Yeahhhh

A different world to a different place

I like it here

So much space

Open free where I wanna be

And it feels so good

A different time

My time again

I'm gonna start it off

Over and there

Like a butterfly

I'm moving on my friend

It's a brand new day a brand new you

Anything you wanna do its a second chance

Every circumstance to make it alright

It's a brand new sun a brand new moon

Today is done over soon

It will be alright because it's a brand new day

A different point a different view

Another me another you

Anything we wanna do

And it feels so good

A different world were living in

Where do I start to begin

Up to me, myself and I

Gotta try gotta try gotta try this time

It's a brand new day a brand new you

Anything you wanna do its a second chance

Every circumstance to make it alright

It's a brand new sun a brand new moon

Today is done over soon

It will be alright because it's a brand new day

Don't matter where you're at , it don't have to be like that

Here is where we start the day again

The story goes in different way

Turing over a new page

Turning into a happy end

All that matters now is here almost there almost there

Ohhhhhhhhhhhhhh..........

It's a brand new day a brand new you

Anything you wanna do its a second chance

Every circumstance to make it alright

It's a brand new sun a brand new moon

Today is done over soon its gonna be alright

It's gonna be OK because it's a brand new day.

Preliminary Task

For our preliminary task we did a 'Fast' & 'Slow' sequence in which many skills were practised focusing on editing, the different camera shots used and how long each shot was.