Genre Characteristics:
In this music video called 'Baby I' by 'Ariana Grande' the key characteristics is stage performance/dance performance in their video. The 'Dance Pop' genre is very popular in the 'Pop' industry of music. As these types of music videos tend to be concept based videos to show the dance routines boys and girls have. In this music video particularly you see the lead singer dance with her dance crew or the background dancers a lot throughout the video. The long shot is used mainly to identify and show the dance routines and it also helps show the audience the lead singer dance with background dancers. The long establishes the artist as the lead singer and the main dancer.
Another characteristic in the '(Dance) Pop' genre is the dance routine in the video. The mid shots, long shots and the medium close ups all demonstrate the dance routines in this video. All these shots back up why dance routines is a another characteristic as they introduce the dancers to the audience, showing the audience the dancers with mid shots, long shots and the medium
close ups establishes them as members of the group.
Relationship Between Lyrics and Visuals:
In this music video called 'Baby I' there is a very strong contradicting relationship between the lyrics and visuals in the song. For example in the beginning of the song the lead singer says "Baby I got love for thee so deep inside of me, I don’t know where to start, I love you more than anything, But the words cant even touch what’s in my heart", following from that in a mid shot you see the lead singer dancing on the road along with other shots like her singing in a close up towards the camera. The lead singer then sings “When I try to explain it I be sounding insane, Words don’t ever come out right” followed by another long shot of her on a car sitting and again a mid shot of her dancing and so on.
Relationship Between Music and Visuals:
There is a very strong relationship between the music and visuals in a illistrative way. For example in the Close Ups, Mid Shots and Long Shots of Ariana Grande singing and dancing towards the audience which shows that she is the lead role in this video and is therefore the main singer for this song. The long shots of the whole group showing the dancers in the background highlights that they have a their role in the group which would make the audience see that they are the dancers who dance to the beat and with the lead singer, making the video seem more live and like a modern 'Pop' video.
Demands of the Record Label:
Goodwin’s theory highlights the fact that in order to meet the demands of the record label close up shots need to be used in order to introduce the band or background dancers to the audience. For example the frequent close ups of Ariana Grande at the top of the building or in front of the dancers is used in this 'Pop' video to show that she is the lead singer.
The fact there are a lot of camera shots used to introduce the dancers like long shots, mid shots and close ups, shows the audience and the record label the dancers performing have their own specified roles which are important even though they are not main performer, but this gives them their own space and their own image. Which allows them to take advantage of the shots by creating an image that would represent them in the video which would be in this case, the modern 'Swag', in other words the latest trends at the moment like 'Snap Back Caps' and the boys wearing colourful baggy shorts. Therefore, wearing the latest trends which would make other dancers everywhere know how to look for the part.
Notion of Looking & Particularly Voyeuristic Treatment of the Female Body:
There is that feel to the notion of looking and the voyeuristic treatment of the female body in this music video. As the lead singer Ariana Grande wears clothes that allows the audience to see a lot of her legs and arms to the full length. For example in the long shot you will see her whole body and she will be wearing a short dress or a shot skirt, which brings out that that 'Sexy' image on the female body.Grabbing the male audience in due her showing parts of her body which creates a sense of seduction.
There is a very strong relationship between the music and visuals in a illistrative way. For example in the Close Ups, Mid Shots and Long Shots of Ariana Grande singing and dancing towards the audience which shows that she is the lead role in this video and is therefore the main singer for this song. The long shots of the whole group showing the dancers in the background highlights that they have a their role in the group which would make the audience see that they are the dancers who dance to the beat and with the lead singer, making the video seem more live and like a modern 'Pop' video.
Demands of the Record Label:
Goodwin’s theory highlights the fact that in order to meet the demands of the record label close up shots need to be used in order to introduce the band or background dancers to the audience. For example the frequent close ups of Ariana Grande at the top of the building or in front of the dancers is used in this 'Pop' video to show that she is the lead singer.
The fact there are a lot of camera shots used to introduce the dancers like long shots, mid shots and close ups, shows the audience and the record label the dancers performing have their own specified roles which are important even though they are not main performer, but this gives them their own space and their own image. Which allows them to take advantage of the shots by creating an image that would represent them in the video which would be in this case, the modern 'Swag', in other words the latest trends at the moment like 'Snap Back Caps' and the boys wearing colourful baggy shorts. Therefore, wearing the latest trends which would make other dancers everywhere know how to look for the part.
Notion of Looking & Particularly Voyeuristic Treatment of the Female Body:
There is that feel to the notion of looking and the voyeuristic treatment of the female body in this music video. As the lead singer Ariana Grande wears clothes that allows the audience to see a lot of her legs and arms to the full length. For example in the long shot you will see her whole body and she will be wearing a short dress or a shot skirt, which brings out that that 'Sexy' image on the female body.Grabbing the male audience in due her showing parts of her body which creates a sense of seduction.
In this music video, 'Baby I' by I would it's concept based because of the fact that there no bands and no narrative story line. In this video you see the lead singer sing and dance throughout the whole video. Also, there are many shots like the long shot and mid shots of the dancers in the background performing. Which due to the long shots and mid shots allows the audience see them performing which shows the concept side of the video. Also, it was live and up beat music video because of the song so this made it clear that the music video was going to be concept based as that was the only and best option.
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