Monday, 24 June 2013

Analysis of "Here It Goes Again" by OK Go

Not a single edit was done in this video.



This video is unique because this music video is without any editing involved, so they filmed this video all in one shot and the choreography of the band on the treadmill is absolutely amazing. Is it very difficult to do and to do it one shot shot so perfect is truly incredible. The way the video wasn't edited at all makes it that much more exciting to watch and impressive to see and I was engaged throughout the whole video. I liked this video a lot because of that.

This music video challenges the forms and conventions of a pop music video, this music video has no editing what so ever which is not seen in any music videos despite the genre. There is also no lip singing which is not seen either which contributes the videos uniqueness.

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