Kid British - Our House

The audience know that they are watching a music video and not a short film due to fact that there is so many cuts used in between the shots such as jump cuts and the way the shots only last a few seconds before moving on to another shot. By this I mean when there is someone in the shot you only see him in that shot for a couple of seconds and then the camera cuts into another shot where you see someone else, for example near the beginning you can see one of the lead artists in the middle of the shot and then couple of seconds later you see a the kid in the shot running about around him. From this I noticed that the video uses fast cuts which makes the video seem a lot more hectic as you can see people in the video dancing and moving about a lot which suggests that they're listening to a song or that there is a rhythm in the background. The camera shots used in the video are mainly mid shots and close ups and they are used when the artists are facing the camera singing or rapping which clearly shows that this is a music video as each artist are looking straight into the camera when they are singing or rapping their verse in the song. This illustrates that this is a music video because of the way the artists are looking directly at a camera moving their mouths and using their body language such as their hand movements when they are rapping and this is done in music videos, not short films.

The image I think is being sold is young teenagers acting like how they are stereotypically represented. Such as you see a lot shots of the artists jumping over fences and are in back gardens of people's houses in that area and this signifies that young teenagers are mischievous and care free as they are doing what they want. Also, the artists appearances are very trendy as they have fresh new trainers and have a bit of swag about them which shows that they look more different then people in their area who look average while the teenagers stand out. The whole neighbourhood looks quite run down as you can see beer cans on the floor on peoples gardens and you even see a sheep who are normally in farms which are dirty and gritty. But the fact that you see the artists who are young teenagers in their area who are having a good time shows that they selling a image to the audience of the youth being active, care free, energetic and even friendly as they are saying 'hellos' to their neighbours with smiles. You can see that video is not depressing but quite lively due to the way the artists interpret their lyrics and act it out. Furthermore, as you can see the artists jumping over fences and running about illustrates that they are upbeat which shows that their song is upbeat as well due to the way the artists act.